Buriyev Uralbek Xurram o‘g‘li

Raqamli marketing, dizayn-fikrlash, Double Diamond, Empathy Map, Six Thinking Hats, oliy ta’lim, marketing strategiyalari, PDCA, KPI, brend-marketing, innovatsion boshqaruv, ta’lim marketingi.

Ushbu maqolada O‘zbekistonda raqobat kuchayib borayotgan bozor sharoitida ta’lim muassasalari uchun marketing strategiyalarining transformatsion ahamiyati tahlil qilingan. Raqamli texnologiyalar, sun’iy intellekt, analitik platformalar va dizayn-fikrlash metodologiyalarining (Double Diamond, Empathy Map, Six Thinking Hats) oliy ta’lim marketingidagi qo‘llanilish mexanizmlari bosqichma-bosqich yoritilgan.

1. ResearchGate: Ta’lim tizimida “school-based management”ni joriy qilishning nazariy asoslari, amaliy shakllari va o‘quvchilar yutuqlariga ta’sirining tahlili (2025).
2. Damith Herath & David St-Onge Eds. Foundations of Robotics.
3. Wikipedia: Six Thinking Hats was written by Dr. Edward de Bono.
4. ICM: Umidakhon Narimanova. University brand governance - what is all about? (2023).

 

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